The branding of Internacional Realty Real Estate is a carefully crafted visual and conceptual representation that encapsulates the essence of the company. The choice of light and dark blue colors plays a fundamental role in this process. Light blue symbolizes the trust, honesty, and transparency that the company offers to its clients in the real estate market, reinforcing a sense of security when making property-related decisions. On the other hand, dark blue imparts a feeling of stability and professionalism, conveying the seriousness and commitment of Internacional Realty Real Estate in its industry. These colors, together with their logo and visual elements, create a distinctive brand that transcends graphic design, anchoring itself in the company's identity and strengthening its position as a leading figure in the real estate world.